DRIVING CUSTOMER ENGAGEMENT

ECA is a powerful strategy designed to enhance customer action. By offering the right tools, ECA motivates customers to proactively shape their interactions. This leads to increased customer satisfaction, as well as invaluable insights that can inform business initiatives. Ultimately, ECA is about creating a dynamic relationship where customers ar

Serel's powerful framework hinges on a fundamental principle known as ECA. This acronym stands for Event-Condition-Action, illustrating the core mechanism that drives Serel's dynamic operation. ECA forms a clear structure for handling events within the system. First, an event is initiated, signifying a specific occurrence or change. Then, a condit